| 000 | 00969nam a22003017a 4500 | ||
|---|---|---|---|
| 999 |
_c1279 _d1279 |
||
| 003 | OSt | ||
| 005 | 20231110153116.0 | ||
| 008 | 150827s2011 -uka|||| b||| 001 0 eng d | ||
| 020 | _a9780470979099 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.802 | ||
| 100 |
_aMcDonald, Malcolm _eauthor |
||
| 245 | 1 | 0 |
_aMarketing plans for services _b: a complete guide _c/ Malcolm McDonald, Pennie Frow and Adrian Payne |
| 250 | _aThird edition | ||
| 264 | 1 |
_aChichester, West Sussex : _bJohn Wiley & Sons, _c[2011] |
|
| 300 |
_axv, 495 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages [477]-484) and index. | ||
| 650 |
_aService industries _xMarketing |
||
| 650 |
_aService industries _xPlanning |
||
| 655 | _2lcgft | ||
| 700 |
_aFrow, Pennie _eauthor |
||
| 700 |
_aPayne, Adrian _eauthor |
||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||