| 000 | 00884nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c1264 _d1264 |
||
| 003 | OSt | ||
| 005 | 20231110153114.0 | ||
| 008 | 150827s2008 nyua|||| b||| 001 0 eng d | ||
| 020 | _a9780071275422 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.8 | ||
| 100 |
_aCannon, Joseph P. _eauthor |
||
| 245 | 1 | 0 |
_aBasic marketing _b: a global-managerial approach _c/ Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCartht |
| 264 | 1 |
_aNew York : _bMcGraw-Hill Irwin, _c[2008] |
|
| 300 |
_axxxvi, 790 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xManagement |
||
| 655 | _2lcgft | ||
| 700 |
_aPerreault, William D. _eauthor |
||
| 700 |
_aMcCarthy, E. Jerome _eauthor |
||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||