| 000 | 00884nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c11098 _d11097 |
||
| 003 | OSt | ||
| 005 | 20231110153315.0 | ||
| 008 | 180723s2015 njua 001 0 eng | ||
| 020 | _a9781119070481 | ||
| 040 | _cQCPL | ||
| 082 | 0 | 0 | _a658.872 |
| 100 | 1 |
_aScott, David Meerman _eauthor |
|
| 245 | 1 | 4 |
_aThe new rules of marketing & PR _b: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| 246 | 1 | 3 | _aThe new rules of marketing and PR |
| 250 | _aFifth edition | ||
| 264 | 1 |
_aHoboken, NJ : _bJohn Wiley & Sons, _c[2015] |
|
| 300 | _axxi, 458 pages | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aPublic relations | |
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||