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Consumer behaviour / Isabelle Szmigin & Maria Piacentini

By: Contributor(s): Material type: TextTextPublisher: Oxford : Oxford University Press, [2022]Edition: Third editionDescription: xxx, 582 pages : color illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780198862567
Subject(s): DDC classification:
  • 658.8342
Contents:
Part 1. Perspectives on consumption
A context for understanding consumption
Part 2. The micro-view of consumption
Decision-making and involvement
Learning and memory
Perceptual processes
Attitude theory and behaviour change
Personality, self, and motivation
Part 3. The macro-view of consumption
Groups, social processes, and communications
Culture
Patterns of buyer behaviour
Part 4. Where are we going?
The digital consumer
Sustainability and the consumer
Future trends in consumer behaviour
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658.8342 Sz998c 2022 (Browse shelf(Opens below)) Room use only 52853QC

Includes bibliographical references and index.

Part 1. Perspectives on consumption

A context for understanding consumption

Part 2. The micro-view of consumption

Decision-making and involvement

Learning and memory

Perceptual processes

Attitude theory and behaviour change

Personality, self, and motivation

Part 3. The macro-view of consumption

Groups, social processes, and communications

Culture

Patterns of buyer behaviour

Part 4. Where are we going?

The digital consumer

Sustainability and the consumer

Future trends in consumer behaviour

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