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Strategic market segmentation : how to market to the rich, the middle class and the "masa" / Ned Roberto by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Makati City : LifeCycle Press/Salt & Light Ventures, [2002]
Availability: Items available for loan: Balingasa Branch (1)Call number: F 658.802 R642s 2002.

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The marketer's guide to socio-economic classification of consumers : insights and challenges of target marketing in the Philippines using SEC indicators / Ned Roberto by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Makati City : Asian Institute of Management, [2002]
Availability: Items available for loan: Balingasa Branch (1)Call number: F 658.83 R642m 2002. Cubao Branch (1)Call number: F 658.83 R642m 2002. Greater Project 4 Branch (1)Call number: F 658.83 R642m 2002. Lagro Branch (1)Call number: F 658.83 R642m 2002. Main Library (1)Call number: F 658.83 R642m 2002. Masambong Branch (1)Call number: F 658.83 R642m 2002. Pasong Tamo Branch (1)Call number: F 658.83 R642m 2002. Payatas Lupang Pangako Branch (1)Call number: F 658.83 R642m 2002. Project 7 Branch (1)Call number: F 658.83 R642m 2002. Project 8 Branch (1)Call number: F 658.83 R642m 2002.