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Strategic marketing / David W. Cravens, Nigel F. Piercy

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, [2006]Edition: Eighth editionDescription: xvii, 726 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072966343
Subject(s): DDC classification:
  • 658.802
Contents:
Strategic marketing
Marketing , segments, and customer value
Designing market-driven strategies
Market-driven program development
Implementing and managing market-driven strategies
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 658.802 C898s 2006 (Browse shelf(Opens below)) Available 105968d

Includes index.

Strategic marketing

Marketing , segments, and customer value

Designing market-driven strategies

Market-driven program development

Implementing and managing market-driven strategies

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