Includes bibliographical references (pages 432-438) and index.

Part 1. Introduction

Introduction and key concepts of microeconomics

Insights from behavioral science

Part 2. Social preferences and pro-social behavior

Social norms : sharing and enforcement

Trust

Public goods and voluntary contributions

Identity, norms, and reciprocity in the workplace

Voluntary prices

Imitation and cultural learning

Part 3. Time preferences and intertemporal choice

Discounting and present bias

Time preferences and saving

When to act

Application of present bias - sin taxes and fertilizer

Part 4. Mental accounting and the power of loss

Loss versus gain

Part 5. Risk preferences and decisions in uncertain environments

Risk preferences and decisions in uncertain environments

Reference points and goals

Part 6. Natural selelction and culture

Nature selection and co-evolution of genes and culture

Cooperation

Loss aversion and time preferences

Natural selection and risk preferences

Bargaining and the endowment effect