Value creation : the power of brand equity / William Neal, Ron Strauss

By: Contributor(s): Material type: TextTextPublisher: Mason, OH : South-Western/Cengage Learning, [2008]Description: xiii, 353 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1587992043
Subject(s): Genre/Form:
DDC classification:
  • 658.827
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658.827 N344v 2008 (Browse shelf(Opens below)) Room use only 32364QC

Includes bibliographical references and index.

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