Principles of advertising : a global perspective

By: Contributor(s): Material type: TextTextPublisher: New York : Haworth Press, [2005]Edition: Second editionDescription: xxi, 427 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780789023001
Subject(s): Genre/Form:
DDC classification:
  • 659.1
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 659.1 L479p 2005 (Browse shelf(Opens below)) Room use only 32625QC

Includes bibliographical references and index.

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