Health communication : theoretical and critical perspectives / Ruth Cross, Sam Davis and Ivy O'Neil
Material type:
- text
- unmediated
- volume
- 9780745697734
- 362.1
Item type | Current library | Collection | Call number | Status | Barcode | |
---|---|---|---|---|---|---|
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Main Library Reference Section | Reference | R 362.1 C951h 2017 (Browse shelf(Opens below)) | Room use only | 50881QC |
Includes bibliographical references (pages 192-226) and index.
Part I. Theoretical perspectives
1. Introduction to health communication : theoretical and critical perspectives
2. Communication theory
3. Educational theory
4. Psychological theory
Part II. Key topics
5. Methods and media
6. Social marketing
7. Health literacy
Part III. Issues and challenges
8. Challenges in health communication and behaviour change
9. The politics of health communication and behaviour change
10. Looking to the future
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