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Grow to be great : breaking the downsizing cycle / Dwight L. Gertz, João P. A. Baptista

By: Contributor(s): Material type: TextTextPublisher: New York : Free Press, [1995]Description: x, 211 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0028740475
Subject(s): DDC classification:
  • 658.4
Contents:
Introduction : what's keeping CEO's awake at night
You cannot shrink to greatness
Shattering the myths of corporate growth
What most growing companies have in common
Customer franchise management
New product and service development
Channel management
Growth foundations
Getting to growth
Appendix A. Growth diagnostic
Appendix B. Growth champions
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Includes bibliographical references (pages 201-203) and index.

Introduction : what's keeping CEO's awake at night

You cannot shrink to greatness

Shattering the myths of corporate growth

What most growing companies have in common

Customer franchise management

New product and service development

Channel management

Growth foundations

Getting to growth

Appendix A. Growth diagnostic

Appendix B. Growth champions

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