Grow to be great : breaking the downsizing cycle / Dwight L. Gertz, João P. A. Baptista
Material type:
- text
- unmediated
- volume
- 0028740475
- 658.4
Includes bibliographical references (pages 201-203) and index.
Introduction : what's keeping CEO's awake at night
You cannot shrink to greatness
Shattering the myths of corporate growth
What most growing companies have in common
Customer franchise management
New product and service development
Channel management
Growth foundations
Getting to growth
Appendix A. Growth diagnostic
Appendix B. Growth champions
There are no comments on this title.