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Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong

By: Contributor(s): Material type: TextTextPublisher: Boston, Massachusetts : Harvard Business School Press, [1997]Description: xv, 239 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0875847595
Subject(s): DDC classification:
  • 658.800285
Contents:
Part I. The real value of virtual communities
The race belongs to the swift
Reversing markets: how customers gain
The new economics of virtual communities
The shape of things to come
Part II. Building a virtual community
Choosing the way in
Laying the foundation: getting to critical mass
The gardener's touch: managing organic growth
Equipping the community: choosing the right technology
Part III. Positioning to win the broader game
Rethinking functional management
Reshaping markets and organizations management agenda
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Sta. Lucia Branch Reference Section Circulation C 658.800285 H141n 1997 (Browse shelf(Opens below)) Available 126741d

Includes bibliographical references (pages 221-224) and index.

Part I. The real value of virtual communities

The race belongs to the swift

Reversing markets: how customers gain

The new economics of virtual communities

The shape of things to come

Part II. Building a virtual community

Choosing the way in

Laying the foundation: getting to critical mass

The gardener's touch: managing organic growth

Equipping the community: choosing the right technology

Part III. Positioning to win the broader game

Rethinking functional management

Reshaping markets and organizations management agenda

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