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Introduction to consumer behaviour / Andrea Niosi

By: Material type: TextTextPublisher: Victoria, B.C. : BCcampus, 2021Description: 1 online resource (365 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781774201169
Subject(s): Online resources:
Contents:
Perception
Learning theories
Consumer motivation and involvement
Personality, lifestyle, and the self
Attitudes and attitude change
Individual consumer decision making
Key influences on consumer decision making
Culture and subcultures
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Holdings
Item type Current library Collection Status Barcode
eBook (Free & Open Access) eBook (Free & Open Access) Accessible online Circulation Available EB-00451

Includes bibliographical references.

Perception

Learning theories

Consumer motivation and involvement

Personality, lifestyle, and the self

Attitudes and attitude change

Individual consumer decision making

Key influences on consumer decision making

Culture and subcultures

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