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Introduction to business / senior contributing authors, Lawrence J. Gitman [and six others]

By: Contributor(s): Material type: TextTextPublisher: Houston, Texas : OpenStax, 2018Description: 1 online resource (732 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781947172555
Subject(s): Genre/Form: Online resources:
Contents:
Chapter 1. Understanding economic systems and business
Chapter 2. Making ethical decisions and managing a socially responsible business
Chapter 3. Competing in the global marketplace
Chapter 4. Forms of business ownership
Chapter 5. Entrepreneurship : starting and managing your own business
Chapter 6. Management and leadership in today's organizations
Chapter 7. Designing organizational structures
Chapter 8. Managing human resources and labor relations
Chapter 9. Motivating employees
Chapter 10. Achieving world-class operations management
Chapter 11. Creating products and pricing strategies to meet customers' needs
Chapter 12. Distributing and promoting products and services
Chapter 13. Using technology to manage information
Chapter 14. Using financial information and accounting
Chapter 15. Understanding money and financial institutions
Chapter 16. Understanding financial management and securities markets
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Holdings
Item type Current library Collection Status Barcode
eBook (Free & Open Access) eBook (Free & Open Access) Accessible online Circulation Available EB-00036

Includes index.

Chapter 1. Understanding economic systems and business

Chapter 2. Making ethical decisions and managing a socially responsible business

Chapter 3. Competing in the global marketplace

Chapter 4. Forms of business ownership

Chapter 5. Entrepreneurship : starting and managing your own business

Chapter 6. Management and leadership in today's organizations

Chapter 7. Designing organizational structures

Chapter 8. Managing human resources and labor relations

Chapter 9. Motivating employees

Chapter 10. Achieving world-class operations management

Chapter 11. Creating products and pricing strategies to meet customers' needs

Chapter 12. Distributing and promoting products and services

Chapter 13. Using technology to manage information

Chapter 14. Using financial information and accounting

Chapter 15. Understanding money and financial institutions

Chapter 16. Understanding financial management and securities markets

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