Preface : I was an Ad-Man once

The business nobody knows

The apparatus of advertising

How it works

Primrose cheese: an advertising accouchement

As advertised : the product of advertising

The magazines

The natural history of advertising

The three graces : advertising, propaganda, education

Truth in advertising

Chain music : the truth about the shavers

Beauty and the Ad-Man

Sacred and profane love

Science says : come up and see me some time

Whose social scientist are you?

Psychology asks : how am i doing?

The movies

Rule by radio

Religion and the Ad-Man

Evolution of the American hero

The carpenter re-carpentered

A gallery of portraits

Götterdämmerung

NIRA : the Ad-Man on the job

All for purity

Call for Mr. Throttlebottom

Conclusion : problems and prospects