TY  - BOOK
AU  - Ariely, Dan
TI  - Predictably irrational: : the hidden forces that shape our decision
SN  - 9780062018205
U1  - 330 
PY  - 2009///]
CY  - New York
PB  - Harper
KW  - Economics
KW  - Psychological aspects
KW  - Decision making
KW  - Consumer behavior
KW  - lcgft
N1  - Includes bibliographical references (pages [338]-398)
ER  -