TY  - BOOK
AU  - Lal, Rajiv
AU  - Quelch, John A.
AU  - Rangan, V. Kasturi
TI  - Marketing management: : text and cases
SN  - 007124218X
U1  - 658.8 
PY  - 2005///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -