TY  - BOOK
AU  - Nicolino, Patricia F.
TI  - The complete idiot's guide to brand management
SN  - 9814096539
U1  - 658.827 
PY  - 2001///]
CY  - Indianapolis, IN
PB  - Alpha Books
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Product management
N1  - Includes bibliographical references (pages [299]-304) and index
ER  -