Nicolino, Patricia F. <br/><br/>
The complete idiot's guide to brand management 

 - xxiii, 330 pages :  illustrations 
<br/><br/>Includes bibliographical references (pages [299]-304) and index. 
<br/><br/><label>ISBN: </label>9814096539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827