TY  - BOOK
AU  - Maslog, Crispin C.
AU  - Mercado, Orlando
AU  - Amor, Adlai J.
TI  - Philippine communication: : an introduction
SN  - 9711006510
U1  - 302.2309599 
PY  - 1988///
CY  - [Laguna]
PB  - Philippine Association of Communication Educators
KW  - Mass media
KW  - Philippines
KW  - Communication
N1  - A brief history of philippine mass communication; Introduction to communication; Communication and society; The role of communication in a crisis; A people power-media coalition; Mass media and values; Development communication today; Development journalism: an update; Print media today; Introduction to print media; Manila's metropolitan press; The community press; Book publishing industry; Komiks in the philippines; Electronic media today; Fundamentals of radio broadcasting; Broadcast media at the crossroads; towards a public broadcasting system for the philippines; Fundamentals of film; Film making: problems and prospects; Folk media and development; Traditional media; Group media; Adjuncts of media; Advertising today: profile and problems; Government information as propaganda; the past; Government information as development communication: the present; News agencies; Communication research; Communication education; an overview
ER  -