TY  - BOOK
AU  - Magrath, Allan J.
TI  - The 6 imperatives of marketing: : lessons from the world's best companies
SN  - 0814450423
U1  - 658.8 
PY  - 1992///
CY  - New York
PB  - AMACOM
KW  - Marketing
KW  - Consumer satisfaction
KW  - lcgft
N1  - Includes index
ER  -