Magrath, Allan J. <br/><br/>
The 6 imperatives of marketing  : lessons from the world's best companies 

 - 196 p. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0814450423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer satisfaction
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8