Go, Josiah L. <br/><br/>
Marketing plan  : building the profitable preferred brand 

 - [s.l.  : The Author]  c1997 
 - xv, 340 p.  : ill. 
<br/><br/><label>ISBN: </label>9719186003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing