TY  - BOOK
AU  - Gow,Carmelita Miranda
AU  - Miranda,Gregorio S.
TI  - Marketing management
SN  - 9710847740
U1  - 658.8 
PY  - 1990///]
CY  - Mandaluyong City
PB  - National Book Store
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (pages 258-261); Introduction; Marketing and its environment; Focus on the consumer; Marketing research; Devising a marketing plan; Product planning and development; Markets and customer behavior; Industrial marketing; Channels of distribution; Brands and branding policies; Package and packaging policies; Advertising and sales promotion; Price and pricing policies; Sales management; Selling policies and practices; Stock control and inventory; International marketing
ER  -