Gow, Carmelita Miranda <br/><br/>
Marketing management 
/ by Carmelita Miranda-Gow 
 - Second edition 
 - xvii, 261 pages 
<br/><br/>Includes bibliographical references (pages 258-261). 
<br/><br/>Introduction Marketing and its environment Focus on the consumer Marketing research Devising a marketing plan Product planning and development Markets and customer behavior Industrial marketing Channels of distribution Brands and branding policies Package and packaging policies Advertising and sales promotion Price and pricing policies Sales management Selling policies and practices Stock control and inventory International marketing 
<br/><br/><label>ISBN: </label>9710847740 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8