TY  - BOOK
AU  - Roberto, Eduardo L.
TI  - Applied marketing research: : for data- based marketing decisions
SN  - 9711130645
U1  - 658.83 
PY  - 1987///
CY  - Quezon City
PB  - Ateneo de Manila, 
KW  - Marketing research
N1  - Includes bibliographical references.; Marketing decisions and marketing research; Designing marketing research projects; Market segmentation research; Product tests; Product positioning research; Brand name and packaging tests; Qualitative research; Advertising effectiveness research; Advertising media research; Pricing and test marketing research; The marketing research function
ER  -