Roberto, Eduardo L. <br/><br/>
Applied marketing research  : for data- based marketing decisions 

 - Quezon City :  Ateneo de Manila,   1987 
 - 292 pages :  illustrations 
<br/><br/>Includes bibliographical references.  
<br/><br/>Marketing decisions and marketing research Designing marketing research projects Market segmentation research Product tests Product positioning research Brand name and packaging tests Qualitative research Advertising effectiveness research Advertising media research Pricing and test marketing research The marketing research function 
<br/><br/><label>ISBN: </label>9711130645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83