TY  - BOOK
AU  - Zapanta,Avelino L.
TI  - 100 years of Philippine Aviation 1909- 2009 : : a focus on airline management
SN  - 9719326808
U1  - 629.1309599 
PY  - 2005///
CY  - Rizal
PB  - ALZ Publishing
KW  - Airlines
KW  - Philippines
KW  - Management
KW  - Aeronautics
KW  - History
KW  - lcgft
N1  - Includes bibliographical references (pages 745- 748); Book 1. Basic concepts of flight & aviation highlights; The principles of flight; The aircraft; Aviation history : the pioneers; Highlights of Philippine aviation; Prognosis : age of low-cost carriers and Arab airlines; Book 2. Airline organizations, functions and operations; Airline organization; Administration; Commercial; Financial; Line operations; Book 3. Airline economics; Air transport industry; Aircraft acquisition; Aircraft configuration; Aircraft utilization; Commonality; Payload range; Fuel & oil; Outsourcing; Low-cost carriers; Impacts of series of unforeseen events; Book 4. Airline aeropolitics; Chicago convention of 1944; Philippine regulatory framework; Air traffic rights : five freedoms of the air; Bilateral system of air traffic negotiation; Degree of liberalization; Air traffic right of the Philippines; Contentious air traffic rights of the Philippines; Value of a national flag carrier; Role of global industry association; Book 5. Airline marketing; Airline market place; Airline marketing balancing act; Airline marketing management process; Airline marketing mix : products & services; Airline marketing mix : pricing; Airline marketing mix : pipeline; Airline marketing mix : promotion; Airline marketing of the future
ER  -