Zapanta, Avelino L. <br/><br/>
100 years of Philippine Aviation 1909- 2009   : a focus on airline management 
/ Avelino L. Zapanta 
 - First edition 
 - xvi, 763 pages :  illustrations 
<br/><br/>Includes bibliographical references (pages 745- 748). 
<br/><br/>Book 1. Basic concepts of flight & aviation highlights The principles of flight The aircraft Aviation history : the pioneers Highlights of Philippine aviation Prognosis : age of low-cost carriers and Arab airlines Book 2. Airline organizations, functions and operations Airline organization Administration Commercial Financial Line operations Book 3. Airline economics Air transport industry Aircraft acquisition Aircraft configuration Aircraft utilization Commonality Payload range Fuel & oil Outsourcing Low-cost carriers Impacts of series of unforeseen events Book 4. Airline aeropolitics Chicago convention of 1944 Philippine regulatory framework Air traffic rights : five freedoms of the air Bilateral system of air traffic negotiation Degree of liberalization Air traffic right of the Philippines Contentious air traffic rights of the Philippines Value of a national flag carrier Role of global industry association Book 5. Airline marketing Airline market place Airline marketing balancing act Airline marketing management process Airline marketing mix : products & services Airline marketing mix : pricing Airline marketing mix : pipeline Airline marketing mix : promotion Airline marketing of the future 
<br/><br/><label>ISBN: </label>9719326808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Airlines--Management--Philippines<br/>Aeronautics--History--Philippines
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>629.1309599