Belch, George E. <br/><br/>
Advertising and promotion  : an integrated marketing communication perspective 
/ George E. Belch & Michael A. Belch 
 - 9th ed.  
 - xxxv, 769 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>659.1