TY  - BOOK
AU  - Poblador, Niceto S.
TI  - Strategy demythicized: : why today's business models fail to deliver
SN  - 9789719372608
PY  - 2006///
CY  - [Makati City]
PB  - Management Association of the Philippines
KW  - Business planning
KW  - Strategic planning
KW  - Industrial management
N1  - Includes bibliographical references (p. 203-219)
ER  -