TY  - BOOK
AU  - Lao, Felix M. Jr.
TI  - Marketing management: : concepts and applications for strategic marketing planning
SN  - 9712323900
U1  - 658.8 
PY  - 1998///]
CY  - Manila
PB  - Rex Book Store
KW  - Marketing management
N1  - Understanding marketing and core concepts; The management process in marketing; The marketing management process; Marketing forecasting; The marketing mix; Product mix; Pricing mix; Promotions mix; Place mix; Multi-level marketing; Strategic marketing plan and budget
ER  -