TY  - BOOK
AU  - Sancianco, Herbert M.
TI  - Sales promotion : : principles & best practices 
SN  - 9789712723148
U1  - 658.82 
PY  - 2010///
CY  - Pasig City : 
PB  - Anvil Publishing, 
KW  - Sales promotion
KW  - Philippines
KW  - Marketing
N1  - Includes bibliographical references
ER  -