TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 9780470050767
U1  - 658.83 
PY  - 2007///]
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing research
KW  - lcgft
N1  - Includes bibliographical references and index
ER  -