Aaker, David A. <br/><br/>
Marketing research 
/ David A. Aaker, V. Kumar, George S. Day 
 - Ninth edition 
 - xvii, 774 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470050767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>658.83