TY  - BOOK
AU  - Plotner, Olaf
AU  - Spekman, Robert E.
TI  - Bringing technology to market: : trends, cases, solutions
SN  - 9783527502707
U1  - 658.8 
PY  - 2007///]
CY  - Weinheim, Germany
PB  - Wiley-VCH Verlag
KW  - Marketing
KW  - Technology
KW  - lcgft
N1  - Includes bibliographical references and index
ER  -