Bringing technology to market  : trends, cases, solutions 
/ edited by Olaf Plotner and Robert E. Spekman 
 - 235 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9783527502707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Technology--Marketing
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8