TY - BOOK AU - Gallo, Carmine TI - The Apple experience: : secrets to building insanely great customer loyalty SN - 9780071793209 U1 - 658.812 PY - 2012///] CY - New York PB - McGraw-Hill KW - Customer services KW - Consumer satisfaction KW - Creative thinking KW - lcgft N1 - Includes bibliographical references and index ER -