TY  - BOOK
AU  - Walker, Orville C.
AU  - Mullins, John W.
TI  - Marketing strategy: : a decision-focused approach
SN  - 9780073381152
U1  - 658.8 
PY  - 2011///]
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - lcgft
N1  - Includes bibliographical references and indexes
ER  -