Walker, Orville C. <br/><br/>
Marketing strategy  : a decision-focused approach 
/ Orville C. Walker, Jr., John W. Mullins 
 - 7th ed. 
 - xv, 352 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073381152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8