TY  - BOOK
AU  - Dominick,Joseph R.
TI  - The dynamics of mass communication: : media in the digital age
SN  - 9780071287876
U1  - 302.23 
PY  - 2009///]
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
N1  - Includes bibliographical references and index; Part I. The nature and history of mass communication; Chapter 1. Communication : mass and other forms; Chapter 2. Perspectives on mass communication; Chapter 3. Historical and cultural context; Part II. Media; Chapter 4. Newspapers; Chapter 5. Magazines; Chapter 6. Books; Chapter 7. Radio; Chapter 8. Sound recording; Chapter 9. Motion pictures; Chapter 10. Broadcast television; Chapter 11. Cable, satellite and internet television; Chapter 12. The Internet and the world wide web; Part III. Specific media professions; Chapter 13. New gathering and reporting; Chapter 14. Public relations; Chapter 15. Advertising; Part IV. Regulation of the mass media; Chapter 16. Formal controls : laws, rules, regulations; Chapter 17. Ethics and other informal controls; Part V. Impact of the media; Chapter 18. The global village : international and comparative media systems; Chapter 19. Social effects of mass communication
ER  -