Dominick, Joseph R. <br/><br/>
The dynamics of mass communication  : media in the digital age 

 - Tenth edition 
 - xxv, 457 pages :  color illustrations  + DVD-ROM 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I. The nature and history of mass communication Chapter 1. Communication : mass and other forms Chapter 2. Perspectives on mass communication Chapter 3. Historical and cultural context Part II. Media Chapter 4. Newspapers Chapter 5. Magazines Chapter 6. Books Chapter 7. Radio Chapter 8. Sound recording Chapter 9. Motion pictures Chapter 10. Broadcast television Chapter 11. Cable, satellite and internet television Chapter 12. The Internet and the world wide web Part III. Specific media professions Chapter 13. New gathering and reporting Chapter 14. Public relations Chapter 15. Advertising Part IV. Regulation of the mass media Chapter 16. Formal controls : laws, rules, regulations Chapter 17. Ethics and other informal controls Part V. Impact of the media Chapter 18. The global village : international and comparative media systems Chapter 19. Social effects of mass communication 
<br/><br/><label>ISBN: </label>9780071287876 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23