Dominick, Joseph R. <br/><br/>
The dynamics of mass communication 

 - Sixth edition 
 - xxiii, 568 pages :  color illustrations 
 - McGraw-Hill series in mass communication .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071156852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23