TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: : media literacy and culture
SN  - 0071255095
U1  - 302.23 
PY  - 2006///]
CY  - Boston
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references and and index; Part 1. Laying the groundwork; Chapter 1. Mass communication, culture, and media literacy; Part II. Media, media industries, and media audiences; Chapter 2. Books; Chapter 3. Newspapers; Chapter 4. Magazines; Chapter 5. Film; Chapter 6. Radio and sound recording; Chapter 7. Television; Chapter 8. Cable and other multichannel services; Chapter 9. Video games; Chapter 10. The Internet and the world wide web : changing the paradigm; Part III. Supporting industries; Chapter 11. Public relations; Chapter 12. Advertising; Part IV. Mass mediated culture in the information age; Chapter 13. Theories and effects of mass communication; Chapter 14. Media freedom, regulation, and ethics; Chapter 15. Global media
ER  -