TY  - BOOK
AU  - Medina,Roberto G.
TI  - Principles of marketing
SN  - 971230762X
U1  - 658.8 
PY  - 1990///]
CY  - Manila
PB  - Rex Book store
KW  - Marketing
N1  - Includes bibliographical references (pages 191-194) and index; An overview of marketing; Markets and market segmentation; Marketing research and information systems; The product; The price; Channels of distribution; Physical distribution; Retailing and wholesaling; Personal selling; Advertising, publicity and sales promotion; Services marketing and nonbusiness marketing; International marketing; Marketing planning and control; Marketing and society
ER  -