Medina, Roberto G. <br/><br/>
Principles of marketing 
/ Roberto G. Medina 
 - xvi, 197 pages :  illustrations 
<br/><br/>Includes bibliographical references (pages 191-194) and index. 
<br/><br/>An overview of marketing Markets and market segmentation Marketing research and information systems The product The price Channels of distribution Physical distribution Retailing and wholesaling Personal selling Advertising, publicity and sales promotion Services marketing and nonbusiness marketing International marketing Marketing planning and control Marketing and society 
<br/><br/><label>ISBN: </label>971230762X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8