TY  - BOOK
AU  - Evangelista,Felicitas U.
AU  - Clemente,Dominador A.Jr
AU  - Sicat,Nadine Michelle M.
AU  - Sicat,Nadine Michelle M.
AU  - Dacanay,Alma C.
AU  - Añonuevo,Maria Victoria E.
AU  - Zarate,Elizabeth M.
AU  - Salazar,Melito S.Jr
TI  - Principles of marketing management
SN  - 9710804111
U1  - 658.8 
PY  - 1984///
CY  - Manila
PB  - National Book Store
KW  - Marketing
KW  - lcgft
N1  - Includes bibliographical references and index; Part I. Introduction; Overview of marketing; Marketing and the firm; Strategic marketing; Part II. Analyzing the marketing environment; The Philippine marketing environment; Analyzing the consumer market; Analyzing the industrial market; Understanding buyer behavior; Part III. Developing the marketing plan; The target market; Product; Product strategy; Pricing; Distribution; Retailing and wholesaling; Promotion; Advertising; Sales management; The marketing plan; Part IV. Administering and controlling the marketing plan; The marketing information system; Marketing organization; Marketing control; Ethics in marketing; Part V. Special topics; Agricultural marketing; International marketing
ER  -