TY  - BOOK
AU  - Diola,Zenaida S.
AU  - Tichepco,Edgar M.
TI  - Marketing: : a simplified approach : text and cases
SN  - 9789715848633
U1  - 658.8 
PY  - 2009///
CY  - Quezon City
PB  - C & E Publishing
KW  - Marketing
N1  - Includes bibliographical references (pages 177-179); Part 1. An overview; Marketing : an overview; Marketing environment and SWOT analysis; Marketing research; Medical tourism : potential for the Philippines; Part 2. The first P : product; The product and its components; Higher ground for massage, spa center; The new product development process; The starbucks generation; Product mix strategies; Part 3. The second P : price; Factors affecting the pricing decision; The pricing approaches; Part 4. The third P : place; Aspects of the placement decision; Part 5. The fourth P : promotion; Integrated marketing communications; LBC ad pulled out from TV; Advertising and public relations; Marketing communication : personal selling, sales management, and sales promotion
ER  -