TY  - BOOK
AU  - Allen,Kathleen R.
TI  - Entrepreneurship for dummies
T2  - --For dummies
SN  - 9781119912637
U1  - 658.421 
PY  - 2023///]
CY  - Hoboken, New Jersey
PB  - Wiley Publishing
KW  - Entrepreneurship
KW  - New business enterprises
KW  - Management
N1  - Includes index; Part 1. Getting started in entrepreneurship; Understanding entrepreneurship; Entrepreneurship in the 21st century; Preparing to seek opportunity; Testing an opportunity before you leap; Part 2. Testing the feasibility of your business concept; Understanding your industry; What your customer can tell you; Designing solutions for a new marketplace; Protecting your products and services; Putting together your founding team; Getting solutions to customers : the supply chain; Developing and testing your business model; Assessing your initial financial needs; Preparing a business plan; Finding money to start and grow your venture; Starting with the right legal structure; Part 4. Growing a company; Planning for growth; Developing a marketing strategy; Making and using money wisely : the financial plan; Planning for things that go bump in the night; Part 5. The part of tens; Ten reasons not to start a business; Ten ways to spark your innovative spirit
ER  -