Allen, Kathleen R. <br/><br/>
Entrepreneurship for dummies 
/ by Kathleen Allen 
 - 2nd edition 
 - xv, 423 pages :  illustrations 
 - For dummies .
<br/><br/> Includes index. 
<br/><br/>Part 1. Getting started in entrepreneurship Understanding entrepreneurship Entrepreneurship in the 21st century Preparing to seek opportunity Testing an opportunity before you leap Part 2. Testing the feasibility of your business concept Understanding your industry What your customer can tell you Designing solutions for a new marketplace Protecting your products and services Putting together your founding team Getting solutions to customers : the supply chain Developing and testing your business model Assessing your initial financial needs Preparing a business plan Finding money to start and grow your venture Starting with the right legal structure Part 4. Growing a company Planning for growth Developing a marketing strategy Making and using money wisely : the financial plan Planning for things that go bump in the night Part 5. The part of tens Ten reasons not to start a business Ten ways to spark your innovative spirit 
<br/><br/><label>ISBN: </label>9781119912637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship<br/>New business enterprises--Management
<br/><br/><label>Dewey Class. No.: </label>658.421